‘Local SEO’ Archives
New Media Guru NMG: 12 SEO Authority Building Tips
By now you know you need to focus on authority, your own, as well as relationships with other authorities. But what are the best strategies for developing authority? From an SEO perspective, building authority only works if you have some sort of web presence for people to capitalize on. For the purposes of this column, it's assumed that you [...]
New Media Guru NMG: Google AdWords Keyword Tool Searches Showing Zero Results
Google's AdWords Keyword Tool has been experiencing some substantial and ongoing issues over the past week. Complaints have arisen from marketers using the service that the results are showing zero search volume when performing exact match requests. Issues with the popular Google service were first reported on Thanksgiving. It seems that the [...]
New Media Guru NMG: Salesforce Launch Social Workflow, Merging Analytics Rules with CRM
Salesforce has launched a new product for enterprises designed to analyse social media conversations and comments on the web and direct them to the relevant professionals in an organisation. Social Workflow draws on the capabilities Salesforce acquired through the purchase of Radian6 in March. Radian6's social media monitoring technology can [...]
New Media Guru NMG: Microsoft’s Yahoo Bid May Have the Right Stuff
The Silver Lake consortium is one of a number of parties bidding for a minority stake in Yahoo, but their offer has a number of factors that makes them a major contender. The consortium includes Microsoft - that already is working with Yahoo - and an offer for a new CEO with a proven successful track record. The deadline for bid submissions was [...]
New Media Guru NMG: Google Shutting Down Knol & 6 More Failed Products
In what is being called the third installment of their "off-season spring cleaning series", Google announced more products are being terminated or integrated in to other products. "Overall, our aim is to build a simpler, more intuitive, truly beautiful Google user experience." From some of the moves, that beauty must be in the eyes of holders [...]
New Media Guru NMG: Optify Adds Optimized Landing Pages and Social Sharing
Optify has launched new landing pages and one-click social sharing features, designed to help marketers improve campaign tracking and ROI. Marketers are able to create customized or template landing pages, hosted either on Optify or their own domain, without the help of IT or a designer. They can then share, track, and measure across a number of [...]
New Media Guru NMG: How Facebook Tracks Users
Information on how Facebook tracks its users behaviors both on and off site has been released. Most worrisome is that Facebook keeps a running log of the sites a user has visited in the past 90 days. Facebook Tracking Details Released The information on how data is tracked was compiled by USA Today, with sources including Facebook [...]
New Media Guru NMG: Google Introduces Verbatim Searching
In response to user requests, Google has added a tool that explicitly searches for exactly and only your search term. This verbatim search removes personalized, corrected, suggested, related, and non-inclusive results. The Verbatim Tool After conducting any standard search, users can navigate to the left menu on the SERP and choose "More search [...]
New Media Guru NMG: Using Social Media to Build Site Authority
The days of traditional website authority building are long gone. So many innovative channels have become available today that on the surface can make the task seem much easier but require hard work, dedication, and a lot of strategy, too. Website authority is nothing more than quality, as determined by major search engines. Most search engines [...]
New Media Guru NMG: How to Optimize Your WordPress Site
WordPress has made it very easy for small businesses to have a website that is easy to update and maintain, but do you know how to optimize your WordPress site so that it has the best chance of appearing at the top of your customers' search results? The process is similar to optimizing any website, but with a WordPress installation you can [...]
